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20 Ways to Connect with Book Buyers & Sell More Books

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By Books Author and Novelists Denise Turney

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Book buyers are a robust team of people. They know what they like and they’re eager to jump into a good story. Check this out. In 2020 alone, print book sales in the United States surpassed 750 million units, according to Statista. Furthermore, Publishers Weekly reports that, during 2020, print book sales increased by 8.2%.1

Can You Spot A Good Thing

A lot of people know a good thing when they see it. And, little beats a very good story. In fact, it may be hard to find another entertainment form that costs so little and offers so much the way that books do.

Even better, Publisher Weekly goes on to say that, “With all major categories posting increases, unit sales of print books rose 8.2% in 2020 over 2019 at outlets that report to NPD BookScan. For the year ended Jan. 2, 2021, units hit 750.9 million, up from 693.7 million the year before.”2

Proof of the deep engagement derived from good story rests in the numbers. Not only did Statista and Publisher’s Weekly see an uptick in print book sales in 2020, they also saw a rise in ebook sales over the same time period. During 2020, in the United States alone, 191 million ebooks were purchased.

Good News For The Book Industry

That’s good news for the book industry. Lockdowns and companies turning to remote work likely had impact on the rising print book sales. That shared, it may take a while longer to determine whether or not book buyers prefer to read their books in print while they are at home. Should this be the case, brick and mortar bookstores and online book retailers might notice a drop in print book sales as larger numbers of people return to the office.

Who knows? Book buyers just might prefer to engage with e-books while they are commuting on trains, subways or while they have their mobile device hooked to a speaker system in their car as they drive to and from work.

Of course, talented authors who are passionate about their work will continue to find ways to identify, locate and connect with people who are passionate about the stories that they write. That’s not all.

Authors who believe in the stories that they write, be those stories fiction or non-fiction, will endeavor to discover new ways to find and engage with new book readers. These are people who have never read a book before. Or they might be people who have never read a novel or the genre of book that the author writes in.

Yet, that doesn’t make finding eager readers and book buyers easy. On top of that, actions that authors, book publishers and book publicists could take to connect with book buyers keep changing. The good news is that many of those book marketing changes are expanding the industry.

Working With Media Outlets

In other words, traditional ways of marketing books still yield good results. For example, authors can still generate book sales if they promote and attend book signings, particularly book signings at large festival and literary events.

And press releases can also gain traction, depending on the topic that the release is tied to. For instance, if an author hooks his press release to a major holiday or current event, the press release could get picked up by a local, regional, national or international media outlet. Authors who work these press release pick-ups the right way could see those media pickups lead to more exposure through radio and television interviews.

Ways To Connect With Book Buyers

However, book marketing actions have expanded beyond traditional book marketing pathways. Below are more traditional as well as newer ways that authors could connect with book buyers:

  1. Build a literary newsletter – Refer to The Book Lover’s Haven to find an example of a literary newsletter. The Book Lover’s Haven is a free literary newsletter that I started designing more than 15 years ago.
  2. Conduct podcast interviews – You can do these from the comfort of your home. Check out podcast directories to find podcast that focus on subjects that you write about in your books.
  3. Interview on traditional offline radio stations.
  4. Reach out to bookstores and schedule in-person book signings.
  5. Apply to have your books carried in Range to see if retailers and military stores will carry your titles.
  6. Attend book festivals and sell your books at these events.
  7. Teach a virtual writing course and spotlight your books at the virtual event.
  8. Do literary newsletter book advertising swaps with other authors.

More Ways To Connect With Book Buyers

  • Start paid advertising at online retailers that run online book ads.
  • Blog and post a link to your books in blog articles that you write.
  • Push out book marketing messages using text messages.
  • Send customized book marketing postcards to members of your target audience.
  • Post flyers about book signings and other book marketing events that you attend.
  • Take our social media ads to promote events that you’re attending.
  • Design an author website.
  • Sit on author panels at virtual and in-person literary events like writer’s conferences.
  • Start a program on an offline radio or television station. Focus on literature and mention your books at the start and end of each show.
  • Run ads on literary podcasts and other podcasts that attract your book’s target audience.
  • Make your books available in two or more formats such as print, e-books and audiobooks.
  • Perform live shows like Facebook live, etc. that center around an event in your book.

Consistency And Persistence Pay Off

There are a myriad of ways that authors, publishers and book publicists can connect with book buyers. A key is to be persistent and consistent. Social media may have proved this well. After all, it’s not enough to reach out to people once or twice a year. Instead, authors benefit when they reach out to book buyers several times a week.

It also helps when authors share valuable content and connect with readers simply to say, “Hello!”

Build Strong Book Buyer Relationships

Therefore, to deepen connections with book buyers, authors should focus on building relationships. Fortunately, several of the aforementioned book marketing actions do help to build relationships. Another good point as it regards book marketing is that readers know when an author has focused on creating a quality story.

A well written story suggest that an author respects her book readers. Whether authors see a well-crafted story as a marketing tool or not, it still stands that a quality product may be the best marketing device there is. So, start from the beginning. Write a good story. Then, start taking smart actions to market your book, finding its readers and turning them into happy book buyers.

13 Easy Ways to Start Selling More Copies of Your Books

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By Books Author Denise Turney

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You’re going to have to free yourself of magical thinking if you want to start selling more copies of your books. Why? Wishing that you’d sell more books won’t get you book sales. It’s not enough just to want to sell your books. You have to take smart actions. This might help. Think of selling books as another artform, of sorts, a measurable artform.

Furthermore, selling books is a mix of online and offline marketing and promotion. That is, unless you plan to only focus on selling books through a single retailer like Kobo, Apple Books or Amazon. If you want to go wide, you’ll want to list your books with a wide range of online and offline bookstores and retailers.

Work with Book Distributors to Start Selling More Copies of Your Books

Another action that you’ll want to take is to list your books with a broad range of book distributors. Ingram, Baker and Taylor, Bella Distribution, Heritage Group Distribution, CBL Distribution, Casemate and Publishers Group West are among dozens of book distributors. If you’re new to the book world, distributors get your books to online and offline bookstores and other retailers.

Because of the role that they fill, book distributors are as close to a must as you may get if you want to go wide and start selling more copies of your books. Therefore, entering into a contract with legitimate book distributors is an early step in the book sales process. Want to keep yourself honest? Create a spreadsheet and track which book distributors you contact, including the date and form of outreach (email, telephone, snail mail, etc.) that you use to introduce your books to distributors. Follow-up with distributors you haven’t heard from.

Before you reach out to book distributors, create a marketing strategy. For example, your marketing strategy might highlight social media marketing efforts, including the number of social media followers your literary accounts have. Other items you could include are scheduled book signings, public speaking events, scheduled book club discussions and the numbers of books you’ve already sold.

Although these aren’t part of the 13 easy ways to be start selling more copies of your books, they are keys to early and ongoing book success. For starters, write a great story. If you’re writing nonfiction, do sufficient research and lay discoveries out in an easy-to-understand way.

Due Your Due Diligence

After all, it’s what’s inside the front and back flaps of your book that readers most want. So, nail the book writing part. To ensure that you pull this off, make sure that an experienced and talented book editor reads your manuscript before you publish it. Another tip is to run a spell and grammar check on your manuscript, even before you send it off to a skilled book editor. Working with an editor who is familiar with the type of book you wrote (mystery/suspense, romance, science fiction, etc.) can yields great results.

Next, create an engaging synopsis, book title and book cover. Don’t skimp on these actions. They will play a direct role in your book marketing efforts and your book sales. Here’s another tip that I want to share with you.

Years of book marketing has taught me the importance of researching book editors, book publicity specialists and book marketing services before a deal is inked. The last experience that you want to have is discovering that you just paid two or three times more than you needed to for editing, cover design or book marketing services. You also don’t want to ink a deal with a specialist who does shoddy work.

Hence, do your due diligence. You’ll thank yourself later.

Easy Ways to Start Selling More Copies of Your Books

And, now for those 13 easy ways to start selling more copies of your books. Steps shared in this article deal with promoting a book that you want to market and sell online and offline.

  1. Create a website that you’re committed to updating at least weekly – Years ago, you could have simply designed an author website to sell books on and walked away, letting the website pull in book buyers. Those days may be over. To keep your author website relevant, update it no less than once a week. Ways that you could do this are to add a daily writing tip or fact about a character from one of your novels to the author website. Or, you could add a quote from one of your characters to your author website. Just commit to updating a data point at your website once a week or more. And, add strong meta data like targeted keywords to your website.
  2. Start a book blog – At this blog, you could write about book conferences, book festivals and book signings that you’ve recently attended or that you’re planning to attend. You could also share insights that are related to your latest book. Another step that you could take is to post feature interviews with other writers at your blog. As with your author website, the point is to keep the blog updated. In fact, you could link your blog to your author website and keep both updated with this one easy step. That’s what I do at chistell.com. This single, easy step pulls in thousands of potential book buyers a week at chistell.com.

Additional Ways to Start Selling More Copies of Your Books

  1. Send postcards and direct mail to bookstore buyers – Even further, build relationships with bookstore buyers. These relationships can make it easier for you to get your new books into bookstores months from now. To keep these relationships healthy, consider sending book buyers (including library book buyers) holiday greetings.
  2. Reach out to military exchanges through organizations like RangeMe to see if you can sell your books at military stores.
  3. Teach a course at a local college. Ask if you can sell and sign your books at the end of the course.
  4. Schedule and conduct podcast and radio interviews – Yet don’t just conduct interviews. Make sure that you interview on podcasts and radio stations that pull in your book’s target audience.
  5. Design a literary newsletter – Building a newsletter can help you to develop your own mailing list. Consider adding a free newsletter subscription form to your author website. Items to include in your literary newsletter are diverse, ranging from feature author interviews to book reviews to upcoming book events to discounts to holiday messages. Sign up for The Book Lover’s Haven to get a feel for more of what you could do with a literary newsletter.
  6. Attend book events – It’s true. You could sell thousands of copies of your books online, without leaving home. However, it’s also true that getting outside and attending book events is a great way to introduce your books to new readers. In fact, you could sell dozens of books at book conferences, book fairs and festivals.

Even More Ways to Gain Book Sales

  1. Use Sign-Up Sheets – When you attend book events, bring sign-up sheets with you. Let people know what you’re using the sheets for. As an example, you could use a sign-up sheet to grow your literary newsletter subscriber list. You could also use a sign-up sheet to email in-person event attendees information about your books, including how to order copies of your e-books.
  2. Feature your books on book promotion websites. Again, do your due diligence before you pay for services at book promotion websites.
  3. Do newsletter cross-promotions with other authors whose books are in the same genre as your books.
  4. Newsletter book market services – Pay for newsletter book marketing services. Make sure that you work with newsletters that have a high open-rate. It may not do you much good to pay for an ad in a newsletter that boast 10,000 subscribers but only has a 3% open rate. Also, work with services that have tapped into your book’s target audience.
  5. Zone in on Social Media – Just 10 to 15 minutes a day on social media can increase your book sales. Test different social media sites to discover which sites generate the best return for your books. Also, pay attention to what days of the week and times of the day are best to post book marketing material. Examples of this material are book covers, book reviews and book quotes.

Amazon Ads and Selling Books

Other actions that you could take to start selling books are to add your book cover, book title and author website URL to your email signature line. Definitely ask family and friends to tell people they know about your books. Reaching out to school book buyers is another way that you could generate book sales.

If you’re promoting a book that sells on Amazon, consider taking out Amazon ads, namely sponsored product ads. You could also build an Amazon store to introduce your entire line of books to readers. But don’t just start Amazon ads. Budget for the ads. Study relevant keywords. Be patient during this process, as this isn’t a quick process. Take your time and find dozens of relevant keywords. You also might find success with relevant Amazon ad categories.

Stay Motivated

It could take one to three weeks to start seeing results from your ads. So, keep your daily spend low or no more than $5 a day when you start working with ads. Download and review monthly reports until you start to notice which keywords, categories and similar products are working to bring in book sales.

Above all, don’t be dreamy about this. In fact, don’t be dreamy about any part of the book marketing process. It’s work. There’s nothing magical about it. Before long, you’ll witness the link between your efforts and the results that you’re seeing. Should a step not yield good results, consider altering a part of the action or replacing the action (in-store book signings, discussion board link shares, etc.) with another action.

Keep at it. There are readers waiting to read great books!

11 Ways Authors Get More from Podcast Interviews

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By Books Author Denise Turney

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Authors get more from podcast interviews by being intentional. Research helps a lot too.

If you’re an author who started publishing books before the 1990s, podcast interviews might be the last thing you think about when you consider ways to market your books. Admittedly, podcasts weren’t the rave before the 1990s, but can you believe it?

Podcasts go all the way back to the 1980s. Back then, the shows were called audio blogging.

Exploring the Power of Story

Think about it. Doesn’t all great development involve story? If you’re being intentional and working to heal from trauma, you know you have to revisit your trauma story. On the other hand, if you want to fulfill a dream, you do more than see yourself doing what you want.

To strengthen your motivation, you boost the goal by creating a story that’s directly linked to what you want. You see, it’s the story that attracts us. Doesn’t matter if you create and retell the story to yourself or if someone else shares a story with you.

Story is powerful. It digs up deep emotions in the storyteller and the story’s listeners. And it’s this that makes podcast interviews so appealing. So, as an author, when you get a chance to connect with a host and listeners on a podcast, make the most of it.

Linking Interviews and Great Storytelling

To get more from these interviews, share stories that stir deep emotion in the podcast host and listeners. In fact, this may be the single best act that you can take to engage podcast listeners. One way that you could find out that you’ve done this is when a podcast host keeps asking you questions, minutes after your show was scheduled to end.

That or the host might ask you to come back on the show for another interview. For sure, that’s a great end result. But, after you’ve finished the interviews as an author, what can you do to get more from podcast interviews?

As a start, share the link to your podcast interviews at your social media accounts. You could even use a free design tool like Canva, Snappa or a free Adobe to create a unique design that includes the name of the podcast that you interviewed on. Also, add your name, book title and website URL to the design.

11 Ways Authors Get More from Podcast Interviews

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Get creative and tag the design with a catchy slogan that links your books to the podcast name. Feeling good? Create three to five designs. Add a different design to your social media accounts each day. That gives you a minimum of five days with unique ways to share the word about your interviews. Talk about a winner.

Check out these 10 additional ways that book authors can get more from podcast interviews. See how many you may already be doing. Take advantage of these ideas you could use to expand your readership, all by getting more from your author podcast interviews.

  • This first step actually happens before your podcast interviews. Good news is that you can also use this step with radio interviews. And this first step is to spread the word about your interview before the interview occurs. Fortunately, there are many ways that you could do this. For instance, you could call family and friends and ask them to catch the show. Or you can forward a link to the podcast interview to friends and neighbors. Flyers, social media message designs and postcards are other tools that you could use to ask people to listen to your podcast interviews.

More Ways Authors Get More from Podcast Interviews

  • After podcast interviews end, add them to your author website. This shared, it’s a good idea to add a media page to your author website. Use this page to highlight all of the podcast interviews that you do.
  • Talk about podcast interviews you do while you’re at work. If you’re a full-time author, share details of the interviews with people in your community while you’re socializing.
  • Create a media sheet that features your best podcast interviews. To get more from podcast interviews, include this media sheet with ARCs to introduce your books to book clubs, book bloggers and bookstore book buyers.

Podcasts as Virtual Discussion Backgrounds

  • Similar to the media sheet, develop an interview sheet to share with other podcast hosts. This action could help you to get more from podcast interviews in the future. Another reason that this might prove helpful is that hosts will see that you continue to spread the word about podcasts you’ve interviewed on long after the interview ends. That, in turn, demonstrates that they could gain more leverage from interviewing you as you continue to tell others about their shows.
  • Post an image that you designed of the podcast interview on your website background. Furthermore, you could use the design as a social media background. For example, you could use the design on your Facebook author page.
  • Speaking of background designs, use a design tool to develop a Zoom background that spotlights your most recent podcast interviews. Always include your book author website URL on the background designs to get more from podcast interviews.

Share Great Stories to Get More from Podcast Interviews

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  • Write and send a press release that showcases your last interview. There are free press release distribution services around. As a tip, you could try a few of these sites and see what you gain from the press releases.
  • Finally, you can mention the last online interview that you’ve completed on the next upcoming podcast interview that you have. However, don’t talk about past interviews during current podcast interviews for too long. Simply mention the last interview that you did, making sure to tie it to the messaging that you’re covering during your current interview.

As a last tip, actually enjoy author interviews. Have fun. A good podcast host will make this easy. You might even find yourself laughing during the interviews. Also, as was shared at the top of this blog, to get more from podcast interviews, be sure to share great stories. You could even share great stories that highlight parts of your novels.

7 Reasons Books Are a Top Entertainment Choice

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By Books Entertainment Writer Denise Turney

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It doesn’t matter the time of year or what’s going on in the entertainment world, books are always a winning choice. Remember when you read a story that kept you on the edge of your seat? While you turned the pages, your hands might have shaken or maybe you smiled, swiped a tear or laughed. You may have felt a myriad of emotions, ranging from peace to joy to sorrow to hope. Talk about a deep emotional payoff. This is just one reason why books are a top entertainment choice.

Books Are a Top Entertainment Choice Because They Build on Entertainment’s Core

Admittedly, it’s easy to miss. Yet, that doesn’t change how books are a top entertainment choice because they are built upon entertainment’s core — storytelling. Your favorite movies, television shows, live stage plays and popular songs and video games, rely on storytelling. Dance might even rely on storytelling. On top of that, the best books are written with a rare sincerity, a sincerity fueled by passion and not money.

Still, there are more reasons why books are a top entertainment choice. Some of these benefits may be hidden. But that doesn’t mean that you’re not getting a lot of gain from reading books. Check out these seven reasons books are a top entertainment choice:

  • Education – Reading good books doesn’t just teach you about the book’s topic, it broadens your vocabulary. If you read books written in your primary language and a secondary language, you could learn a new language. Nonfiction books teach you about a broad range of topics, including the brain, health, wealth management, inner healing, governments, cultures, history, science and geography.
  • Stress Reducer – As an avid book reader, you know how reading good books lowers stress. It may take 20 minutes before your brain shifts away from worrying into relaxation. Yet, once that shift occurs, you can settle into a story and, before you know it, you’ve forgotten what you were worrying about. Your mind will have broken free.

Good Brought on from Reading Good Books

  • Empathy Booster – The best fictional books dig into the human condition. Great novel characters confront issues that humans have been facing for decades, sometimes centuries. Furthermore, it’s for this reason that works by writers like William Shakespeare, Frances E. W. Harper, Olaudah Equiano and Edgar Allen Poe remain relevant near centuries after those stories were written. Learn what motivates characters to do what they do, and you could become more empathetic in your day-to-day life.
  • Brain Exercise – Here’s a benefit gained from reading books that crosses both sides of your brain. Read a mix of scientific books and great fiction and you can exercise both the left and right sides of your brain. Choose to read different types of books, and you can do more to boost your cognitive abilities. You might especially notice this when you read books that require you to complete worksheets.
  • Improved Sleep – Lower stress can lead to improved sleep. Similar to watching a riveting movie, reading a good book could lull you into restful sleep. As a tip, don’t be surprised if you have dreams about scenes you read in a novel, especially events similar to what you may currently be dealing with.

Benefits That Guarantee Books Are a Top Entertainment Choice

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  • Better Communication – Watching characters deal with challenges can help you learn better ways to communicate with the people in your life. Even more, as you read more books, your expanding vocabulary and deeper empathy can strengthen your communication. Here’s another way that reading can lead to better communication.
  • Continual Growth – Whether you’re reading books to be inspired, to be entertained or to reduce stress, as you continue to read books, you continue to learn. Reading books help you continue to grow.

Furthermore, reading books offers a great escape from life routines. It’s a good way to take a recess from watching news programs. And who doesn’t want a break from watching one negative event after another?

Lower Your Mental Defenses

If you’re a fan of self-help books, you could work through emotional or mental blocks while reading. Another takeaway you might get from reading self-help books is the inspiration and techniques to start practicing self-awareness.

This single change could see your life grow sweeter. After all, if you’re not aware of how you could be arresting your development or holding yourself back, you might not know what to change to break free. This reveals another advantage gained from reading good books.

Reading good books helps you lower your mental defenses. Get caught up in a story and it could be days after you finish a novel before you see links between a novel character and yourself. It might take that long before you notice the main characters in popular books you love struggle with similar relationship, childhood, sexual or emotional issues that you do.

Real Links Between Your Life and Your Favorite Books

Let the characters transition from surviving to transforming to thriving and you might, even if it’s only subconsciously, start to believe that you too can and will make these rewarding transformations.

So, enjoy reading good books, fiction or non-fiction. Let your inner light guide you toward books that speak to what you’re dealing with now. You may get a lot more than an emotional lift from those books. You might put those books down and realize that you’ve gained a lot more than entertainment.

Repurpose Marketing Content to Attract Readers and Sell More Books

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By Books Author Denise Turney

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Eager to save time as a book promoter? Repurpose the marketing content at your website. In addition to saving time, when you repurpose marketing content, you attract readers using at least two data forms. Learn how to turn blog articles and other content into videos, posters, postcards, interviews, quizzes and press releases to sell more books.

Mapping Out Your Online Book Marketing Plan to Sell More Books

Let’s look at what makes an online book marketing plan, particularly the process of scheduling marketing content development and distribution. During this review, keep your goal top of mind. Your aim is to sell more books.

The below schedule is a general scheduling example. As you focus on selling more books, you’ll add specific actions to your content schedule. Pay attention to how many of the below steps use content you’ve already created.

  • Monday – Rewrite five existing blog posts, adding SEO phrases into the posts. As a tip, type phrases related to your book’s focal areas into Google. Examples include science fiction games, romantic mystery for retirees and novels with the best travel destinations. See how many search results come up for the phrases. Scroll down the search results and check the “People also ask” section in Google. These could become new blog article titles or article headings for repurposed content.
  • Tuesday – Develop scripts for social media videos that cover a month of video production. Use re-written book descriptions to fill-out the video content. After you write the social media video scripts, write a description for each video. Plug two to three SEO phrases that surfaced during your Monday work.
  • Wednesday – Shoot a month of social media video content. You’ll be working with lighting, sound and background branding materials. For example, you might shoot videos in front of your company logo. Depending on how long the videos are, this could take four or more hours.

More Ways to Sell More Books

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  • Thursday – Start writing content for your next four weekly literary newsletters. Include a video in each newsletter. Also, add a feature interview in each newsletter. And incorporate coupons and product/service discounts into the literary newsletter. To make your newsletter robust, fill it with data, price discounts, part of a rewritten blog article, etc. that book lovers appreciate. Use crisp subject lines, the type of subject lines that stir emotion, to encourage newsletter opens and reads, a step that can help you sell more books.
  • Friday – Schedule social media marketing feeds. To save time, use an automated social media posts scheduler like Hootsuite, Vistaprint, Buffer, etc. While scheduling social media posts, add a mix of videos, quotes, information on upcoming events, feature interviews, newsletter releases, etc. To bring social media marketing posts alive, embed not-to-be-ignored pictures into the posts. Images and videos attract book lovers, helping you to sell more books.

That’s just a start. Keep reading to discover ways to maximize your online and offline marketing efforts without spending a lot of time.

How to Repurpose Existing Marketing Content

This is where repurposing your existing marketing content really comes into play. To sell more books without investing an hour or more a day into your marketing efforts:

  • Add quotes to images on your author website and distribute as flyers on social media. You’ve seen those posts on social media, the ones with flowers, a sunrise, a woman climbing a mountain, etc. that are topped with a motivational quote. This time, let the quote come from a blog post, press release or interview that already exist at your website.
  • Place existing book covers on drinking mugs and t-shirts and sell those at your author website. Another thing you could do to sell more books is to use this swag as giveaways.
  • Upload products designed with your book covers to Etsy, Pinterest, etc. to attract readers and sell more books. Make sure your author website URL is on each product.
  • Edit book marketing videos into short snippets. Upload the snippets to TikTok, YouTube, Facebook and Twitter.
  • Distribute existing marketing videos across a range of video platforms. For example, you could distribute your marketing videos to YouTube, Vimeo, Facebook Live, iHeart Radio, Google, Apple, Spotify, etc.

Organic Ways to Repurpose Marketing Content and Sell More Books

  • Build marketing videos into mobile holiday catalogs, sharing the videos on Instagram, Twitter and Facebook. As with other ways to repurpose material to sell more books, the most you’ll generally do is edit, cut and paste existing marketing material.
  • Use published blog articles to create free e-books. Add your author website URL to the bottom of each page of the e-book. Also, add a page that list all of your titles to the back of the e-book. You could sell more books by simply showcasing your titles to more readers.
  • Create bookmarks and branded calendars that include snippets from your published blog articles.
  • Develop speaking presentations and trade show brochures using material from your literary newsletters, press releases and book descriptions.

To keep content at your author website fresh, re-write 10 blog articles a month, starting with older blog posts. As with your other marketing efforts, be consistent. In addition to repurposing marketing content, create new videos and blog articles. It’s an effective way to attract new readers and build relationships with these readers which, in turn, helps to sell more books.

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Implementing Your Book Marketing Content Plan

Building out your online book marketing plan takes time. If you’re pressed for time, you could hire an experienced marketing writer to create content for you. And, of course, you can repurpose your existing content.

Stay on track with a marketing calendar. For instance, you could start with the daily schedule presented earlier in this blog post. Then, plug in article titles, SEO phrases, image quotes and video script topics. Also, add due dates, getting clear about when you’ll complete action items.

Keep going. And stay open. Be flexible. Take free online book marketing courses from people who actually sell hundreds of books a year. Over the course of a year, you’ll find areas in your marketing plan that you need to tweak. Take advantage of new technologies, saving time and making it easier for you to attract readers and sell more books.