{"id":1281,"date":"2020-05-20T18:25:28","date_gmt":"2020-05-20T22:25:28","guid":{"rendered":"https:\/\/www.chistell.com\/africanamericanfiction\/?p=1281"},"modified":"2022-10-25T21:04:18","modified_gmt":"2022-10-26T01:04:18","slug":"book-marketing-platforms-that-work-chistell-books","status":"publish","type":"post","link":"https:\/\/www.chistell.com\/africanamericanfiction\/book-marketing-platforms-that-work-chistell-books\/","title":{"rendered":"Book Marketing Platforms that Work"},"content":{"rendered":"\n
\"book<\/figure>\n\n\n\n

By Books Author Denise Turney<\/p>\n\n\n\n

Book marketing is a long, ongoing process. If you want a sustainable career as a writer, you need to learn and start practicing smart marketing techniques. Fortunately, there are technology tools to help. <\/p>\n\n\n\n

For starters, you can get real traction at the right book marketing platforms using two strategies. One approach requires more of your time. The other approach requires more money.<\/p>\n\n\n\n

Types of Book Marketing Platforms<\/strong><\/h2>\n\n\n\n

AALBC.com, Book Daily, Artist First and Good Reads are types of marketing platforms. So too are TED Talk, Mosaic, podcasts and social media.<\/p>\n\n\n\n

Book clubs, television programs that focus on books, press release distribution services and bookstores are also types of marketing platforms. But it\u2019s your book blog and author website that are your primary platforms.<\/p>\n\n\n\n

Each platform that you work should point back to either your author website or your book order page. If your only book order page is at Amazon.com or BarnesandNoble.com, point platforms to your custom sales pages at those bookseller websites.<\/p>\n\n\n\n

Getting Platform Results Is Not Free<\/strong><\/h2>\n\n\n\n

That means that your social media profiles should include the link to either your author website or book order page. When you run ads through marketing agencies like Book Daily, add a link to your book order page in your profile.<\/p>\n\n\n\n

If you have the time, schedule at least an hour a day to work book marketing platforms. The more time you invest at the platforms, the better. But don\u2019t just posts. Find out who platform influencers are. Ask influencers questions, \u201clike\u201d what they share and follow them.<\/p>\n\n\n\n

I\u2019m a fan of social media posts schedulers<\/a> like Buffer and Hootsuite. Just log into social media accounts and posts live once a day. You can get results with 5 to 10 minutes of work per social media platform.<\/p>\n\n\n\n

Social Media and More Marketing Platforms<\/strong><\/h2>\n\n\n\n

Pick two to three social media platforms to actively posts comments, ask questions and share motivational quotes on. See if your followers, shares, likes and overall engagement don\u2019t go up.<\/p>\n\n\n\n

Build your marketing platforms by:<\/p>\n\n\n\n