Authors Getting the Most out of Book Blog Tours

By Denise Turney

The first time I heard the term “blog tour” I thought the person I was communicating with was talking about an online radio tour. Turns out my assumption was only partially accurate.

Meet New Readers on Book Blog Tours

Blog tours can include a blend of written and oral author interviews. They can also include book reviews, with some blog tour hosts posting reviews of your books at retail websites like Amazon.com, Google Books or Barnes & Noble.com. During the early days that your book is on the market these book reviews can be particularly influential, helping book buyers to decide whether or not they want to pay for and read your book.

Then again, for book buyers like me, the reviews might not hold much weight as I decide whether or not to buy and read a book based on excerpts I read. I’ve got to get a feel for the writer’s style, the way the writer works with words, causing them to flow like sweet music.

All said — book reviews certainly don’t hurt.

Other rewards and benefits you can receive as an author conducting book blog tours include, of course, introducing yourself and your books to new readers. This is a key takeaway for authors. After all, if you plan on enjoying a lengthy writing career you want to attract new readers. Blog tours definitely helped me to introduce Raymond Clarke and other main characters in Love Pour Over Me to new book readers.

Additional Book Blog Tour Benefits

As an author, whether you write fiction or nonfiction, when you go on blog tours you can reap additional benefits. Some of these benefits include:

  • Creating relationships with blog owners (make sure you thank blog owners for supporting you before and after your blog tour runs)
  • Opportunities to conduct your first radio interviews
  • Reasons to write and distribute press releases about your new books
  • Chance to have your name, bio and book information listed at several book blogs
  • Additional links tracking into your official book website (helps improve your website’s search engine rankings)
  • Opportunities to answer questions posed by blog visitors

As a tip when scheduling book blog tours, I recommend that you pay no more than $50 to $60 for a four-week blog tour. I paid $50 for a four-week blog tour which put my book, Love Pour Over Me, in front of thousands of book buyers.

To get the most out of your blog tour make sure you create accounts at social media sites like Facebook, Linkedin, Twitter, Google Plus and StumbleUpon. Share your blog interviews with follows at these social media sites. Also be sure to respond to questions hosts and visitors post on your blog tour.

Also, you may be able to attract more followers to your blog tour if you giveaway prizes and/or free copies of your books. If you’re on Good Reads list your blog tour schedule at your Good Reads personal blog and in the Good Reads events section. Invite your Good Reads friends to attend your book blog tour.

Above all – have fun – lots of it! After all, isn’t that why you write? Because you love it!

Thank you for reading my blog. To learn what happens to Raymond, Brenda and the other characters in Love Pour Over Me, hop over to Amazon.com, B&N.com, Ebookit.com and get your copy of Love Pour Over Me today. And again I say – Thank You! Even if you choose not to purchase your copy of Love Pour Over Me today, I encourage you to “consider Love.”

Readers Grab Prizes and Giveaways on Book Blog Tours

By Denise Turney

Book blog tours are becoming increasingly popular. Not only are they effective at building traffic for blog owners, they are effective at introducing readers to new authors. In fact, book blog tours are known for introducing avid book readers to writers who have been writing intriguing stories for decades but who, until now, they had gone unaware of.

Book Blogs Surface Bestsellers

And if you absolutely love to read, you probably want to get your hands on the best books. You might even want to be amongst the first people to read new books that go on to become bestsellers worldwide. Book blog tours can help you to do this.

A good way to find book blogs is to check out directories like the Book Blog Directory at http://directory.kaysbookshelf.com. [As a tip, if you own a book blog you can also submit your blog to the directory to gain additional exposure.]

Look for blogs that offer prizes and giveaways. For example, you might be able to win a free ebook reader, discount coupons to retail websites like Barnes & Noble or Amazon.com or you might win a gift card to an offline retailer. While on a blog tour I gave away two free copies of my new book, Love Pour Over Me, at each tour stop.

When you participate in book blog tours as a reader, you also might win a free autographed print copy of an author’s latest novel or you could win a mug, tote bag or umbrella that has a cool writing quote printed on it. Yes!  You absolutely can grab these rewards by simply visiting and participating in book blog tours.

Book Blog Author Questions and Answers

While on the tours, post questions to authors. It’s a great way to learn more about what inspires writers to create stories in certain genres, towns, time periods, etc. At the end of blog tours, visit the authors’ official websites to find out more about them and their books. Also, participate in contests and submit your name for book giveaways. Who knows? As previously noted, you might grab the chance to win the next bestseller first.

Should you attend online radio book tours, remember to ask authors questions when the hosts open the telephone lines. If you connect to online radio book tours via a chat room, post your questions to authors in the chat room. As the author of six published books, I gotta tell you – authors love hearing from readers, so post and ask questions!

By attending book blog tours you can save time, gas money and energy. If you attend two or more blog tours in a month, you can connect with several writers a year. You can also win free books, prizes and giveaways!

Thank you for reading my blog. To learn what happens to Raymond, Brenda and the other characters in Love Pour Over Me, hop over to Amazon.com, B&N.com, Ebookit.com and get your copy of Love Pour Over Me today. And again I say – Thank You! Even if you choose not to purchase your copy of Love Pour Over Me today, I encourage you to “consider Love.”