Using radio to market and sell books

By Denise Turney

Social media networks aren’t the only places book authors can spread the word about their works to sell books. Radio, another effective marketing tool, is another way authors can exposure and sell books. However, gaining the most out of radio takes a bit of practice. The way authors approach radio station owners and DJs also makes a difference.

Book authors landing radio interviews to sell books

To schedule radio station interviews, visit the station’s website. Get the name of the DJ you want to be interviewed by. When you email the station, address your correspondence to this DJ by name. Highlight your book’s benefits, what readers will gain (i.e. new ways to avoid high blood pressure, how to graduate from college without creating student loan debt) from reading your book. It’s this you want to focus on during your interview.

Create a list of questions for interviewers to ask you. In addition to saving interviewers’ time (trust me, most interviewers will really appreciate this), this step can help the focus of the interview remain on topics you want to cover. Although there’s no guarantee that the interviewer will ask questions you send her, it certainly doesn’t hurt.

Getting the most out of book radio interviews

If this is your first time conducting a radio interview as a book author, practice interviewing with a relative or friend. Relax. During practice sessions, work to engage potential listeners. Avoid trying to directly sell books during the actual interview. Instead, focus on sharing valuable information with listeners.

Tell your family, friends, colleagues and book supporters about your interview. This is a great time to use radio marketing to sell books. Post information (i.e. date, time, location) about your radio interview at social media networks. To get more exposure, create and send a press release about the interview. The more people who tune into your radio interview, the better. More listeners can make it a lot easier to sell books while you’re on the radio. Also, get enough listeners, and you might be asked back.

On the day of the actual interview, arrive 10 to 15 minutes early, 5 minutes may be enough for online radio interviews. If you’re not certain how early to show up, ask the interviewer. Dress comfortably but professionally. Again, relax. Have fun.

More tips on how you can market and sell books and products via the radio are at our YouTube channel. Please share your comments about the session as well as your experiences marketing via the radio in our YouTube channel comments section!

Thank you for reading my blog. To learn what happens to Raymond, Brenda and the other characters in my new book, Love Pour Over Me, hop over to, B&,, or any other online or offline bookseller and get your copy of Love Pour Over Me today. And again I say – Thank You! Consider Love.

Special love doesn’t exist

By Denise Turney

love flowers

Wikimedia Commons – GNU Free Documentation License

As much as we want it to, special love doesn’t exist. Why? Love isn’t fragmented. Love is complete, encompasses all that is real and endures forever. I Corinthians 13:13 says that, “But now faith, hope, love, abide these three; but the greatest of these is love.”

I John 4:7 says that, “Beloved, let us love one another, for love is from God, and whoever loves has been born of God and knows God.”

Love is complete

If love was special, God would love some more than others. Yet, God loves all that God created. Cain may have desired to receive special love from God, to be more highly thought of or cared for by God than his brother, Able. But, Cain discovered that God’s love is not fragmented. It is whole, complete.

Specialness indicates separateness. A single, whole, complete being does not have more important or special parts.

Yet, how many times do we seek after a special love?

We want to be highly favored (Highly favored over who or what? Why isn’t being in God’s will enough?). We cannot bare to see someone who we are dating enjoying the company of someone else. Some of us struggle to keep our grip if someone we are dating enjoys the company of their parent, sibling or a good friend equally as much as they enjoy our company.

Pursuit of special love drives some of us from relationship to relationship. Pursuit of special love drives some of us from worship center to worship center. Pursuit of special love drives some of us from job to job.

Special love lessons

Sooner or later, wherever we go and whoever we enter into a relationship with, we learn that there is no special love. In some instances, it may take years before we make this discovery.

Pursuit of special love could also cause us to stay in abusive and other unhealthy relationships, thinking that, sooner or later, the “special” person we are with will “magically” make our life better. When you think about it, we’re seeking God’s love under the world’s laws.

Continuing to seek what we will never find is frustrating, at best. Is it any wonder that some of us are tired?

Because love cannot exist without God, it’s absolutely necessary that God guide our relationships, all of our relationships. Sounds sensible. Yet, our egos fight and resist, demanding that we keep looking for what we will never find — special love, someone or something that loves us most, more than they love anyone or anything else.

Raymond Clarke and Brenda seek after special love in the book Love Pour Over Me. They aren’t alone in their searching. After all, they meet at college, the place where many of us invest the greatest hope in finding special love.

Searching for special love brings a motley sort of people into Raymond and Brenda’s lives. The search, and its disappointments and illusions of success, help to awaken the couple, opening Raymond and Brenda to real love.

I encourage you to open up to real love. Only God can lead you there.

Thank you for reading my blog. To learn what happens to Dayton, Ohio born Raymond Clarke, Brenda and the other characters in Love Pour Over Me, hop over to, B&,, or any other online or offline bookseller and get your copy of Love Pour Over Me today. And again I say – Thank You! Consider Love.